Profile

Graduate of the Fashion Institute of Technology, with a Bachelor’s of Science degree in Advertising and Marketing Communications. Skilled and passionate about creative, content-driven fashion E-commerce, Marketing, and PR, with a focus on luxury fashion and accessories.

Bergdorf Goodman

E-Commerce Coordinator

July 2023- Present; New York, NY

  • Oversee management of the Women’s Shoes division for 50+ luxury brands

  • Work alongside the Buying team to ensure that the purchase orders are accurate for on-site products

  • Ensure that all products being uploaded to site have accurate details, such as PDP copy, product imagery, and legally required information

  • Communicate within the company and with vendors to confirm product launch dates

  • Collect and manage image assets from the Dallas studio, luxury vendors, and overseas studios

  • Manage PDP page issues such as image rejections, incorrect copy, and color correction

  • Communicate and coordinate site readiness with the Merchandising, Advertising, Copywriting, Buying, and Web Operations teams

 

neiman marcus group

Women’s RTW Photoshoot Coordinator

May 2022 - July 2023; Dallas, TX

  • Coordinated with vendors, buyers, and merchandise coordinators to confirm shoot dates at the studio

  • Scheduled internal sets 1-2 weeks in advance of shoot dates

  • Checked in samples received at studio- communicate rush and styling notes with internal styling team

  • Ensured accurate shots captured while working within rush deadlines of 1-2 weeks for all 80+ brands

  • Communicated post-shoot requests with site corrections team

  • Created & presented of monthly studio-wide power point reviewing new samples at the studio

  • Returned samples back to the warehouse or vendor in a timely manner

Neiman marcus group

Jewelry Client Advisor

Oct 2021 - May 2022; Dallas, TX

  • Assisted clients with finding the right pieces within their budget and style

  • Submitted repair requests

  • Facilitated returns and exchanges

  • Supported daily merchandising activities

  • Weekly client outreach- created styled ‘looks’ to bring clientele into store

  • Completed daily inventory counts

FOUNDRAE FINE JEWELRY

Digital Experience Specialist

Jan 2021 - Sept 2021; New York, NY

  • Interacted with all clients via email & phone

  • Facilitated repair requests, returns, exchanges, & alterations

  • Spearheaded digital archive project of retail mock ups

  • Created compatibility guides & email templates

  • Assisted with social media content creation & client communication

  • Offered virtual styling appointments via FaceTime

Wildflower + Co.

Marketing & E-commerce Assistant

Aug 2020 - March 2021; New York, NY

  • Developed & maintained marketing calendar

  • Deployed and monitored all marketing initiatives

  • Assisted with e-commerce product uploads

  • Spearheaded social media content creation & organization

  • Managed influencer networking & PR outreach

Lizzie Fortunato Jewels

PR/Brand Management Intern

Aug 2019 - May 2020; New York, NY

  • Facilitated all daily press loans

  • Contacted editors for press credits and overdue loans

  • Updated website, FourSixty, and Shopify Channels

  • Assisted with e-commerce fulfillment

  • Supported wholesale processes and product spec sheets

  • Maintained sample and live site inventory

 

A&M Retail Group

Marketing/E-commerce Intern

May 2019 - Aug 2019; New York, NY

  • Supported day-to-day operations and tasks

  • Analyzed daily sales and deployed daily sales reports

  • Completed backorder reports for all 5 brands

  • Coded emails for Wilsons Leather and Karl Lagerfeld

  • Photoshopped images for live site display

  • Facilitated competitive analysis of current and future competitors

 
 

Education

 

Fashion Institute of Technology; New York, NY

Associates Degree in Fashion Business Management; May 2018

American University of Paris; Paris, France

Study Abroad program for one semester; Aug-Dec 2018

Fashion Institute of Technology; New York, NY

Bachelors of Science Degree in Advertising and Marketing Communications, Minors in English and Art History; May 2020

Additional Skills

 

Social Media: Instagram, Twitter, Facebook, Pinterest, YouTube, Snapchat, TikTok, BeReal, E-Bay, Depop, LinkedIn

Software: Microsoft Office, Outlook, Google Suites, Adobe Photoshop, Video Editing, InDesign, Shopify, FourSixty, WordPress, Bronto, SalesForce, BigCommerce, Faire, Bulletin, PhotoStation 6, Plumslice, Sqaurespace

Transferable: Time Management, Multitasking, Organization, Leadership, Extensive knowledge of Fashion Industry, Teamwork, Styling, Writing, Customer Service, Adaptable

Languages: Working knowledge of French and Spanish